{"id":708,"date":"2019-11-08T11:57:33","date_gmt":"2019-11-08T11:57:33","guid":{"rendered":"https:\/\/ponaragonentumesa.com\/productores\/?page_id=708"},"modified":"2020-03-07T09:30:27","modified_gmt":"2020-03-07T09:30:27","slug":"el-plan-comercial","status":"publish","type":"page","link":"https:\/\/ponaragonentumesa.com\/productores\/el-plan-comercial\/","title":{"rendered":"El plan comercial"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.0.98&#8243; background_image=\u00bbhttps:\/\/ponaragonentumesa.com\/productores\/wp-content\/uploads\/2019\/11\/fondo-plan-comercial.jpg\u00bb][et_pb_row custom_padding=\u00bb||3%|\u00bb custom_margin=\u00bb|||\u00bb background_color=\u00bbrgba(255,222,89,0.95)\u00bb _builder_version=\u00bb3.0.98&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb3.0.47&#8243; parallax=\u00bboff\u00bb parallax_method=\u00bbon\u00bb][et_pb_image src=\u00bbhttps:\/\/ponaragonentumesa.com\/productores\/wp-content\/uploads\/2019\/11\/icon-bombilla.png\u00bb _builder_version=\u00bb3.0.98&#8243; max_width=\u00bb46%\u00bb max_width_phone=\u00bb65%\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb3.0.47&#8243; parallax=\u00bboff\u00bb parallax_method=\u00bbon\u00bb][et_pb_post_title meta=\u00bboff\u00bb featured_image=\u00bboff\u00bb _builder_version=\u00bb3.0.98&#8243; title_font=\u00bbAbhaya Libre||||||||\u00bb title_font_size=\u00bb51px\u00bb title_font_size_phone=\u00bb40px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb7%||5%|\u00bb custom_margin_phone=\u00bb|||10%\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb][\/et_pb_post_title][et_pb_divider show_divider=\u00bbon\u00bb divider_weight=\u00bb6px\u00bb _builder_version=\u00bb3.0.98&#8243; max_width_phone=\u00bb81%\u00bb max_width_last_edited=\u00bbon|phone\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb3.0.98&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#000000&#8243; custom_margin=\u00bb|10%||\u00bb custom_margin_phone=\u00bb|||10%\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb]El plan comercial es el an\u00e1lisis de los factores externos e internos que influyen en nuestro proyecto empresarial. Es decir, el proceso de planificaci\u00f3n y ejecuci\u00f3n del producto o servicio, unido al precio, la promoci\u00f3n y la distribuci\u00f3n del mismo.<br \/>\nEl plan de comercializaci\u00f3n tiene dos grandes patas:<\/p>\n<ul>\n<li>EL PLAN DE MARKETING<\/li>\n<li>EL PLAN DE COMUNICACI\u00d3N<\/li>\n<\/ul>\n<p>Una vez que tenemos clara nuestra idea de negocio y su ubicaci\u00f3n f\u00edsica, no podemos esperar a que nuestros productos se vendan solos, por eso hay que desarrollar un plan de comercializaci\u00f3n.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.0.98&#8243; custom_padding=\u00bb0px|0px|54px|0px\u00bb][et_pb_row custom_padding=\u00bb60px|0px|27px|0px\u00bb _builder_version=\u00bb3.0.98&#8243;][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb3.0.47&#8243; parallax=\u00bboff\u00bb parallax_method=\u00bbon\u00bb][et_pb_image src=\u00bbhttps:\/\/ponaragonentumesa.com\/productores\/wp-content\/uploads\/2019\/11\/icon-comunicacion.png\u00bb url=\u00bb\/productores\/el-plan-comercial\/el-plan-de-comunicacion\u00bb _builder_version=\u00bb3.0.98&#8243; max_width=\u00bb58%\u00bb module_alignment=\u00bbcenter\u00bb animation_style=\u00bbbounce\u00bb animation_delay=\u00bb650ms\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb3.0.98&#8243; text_font=\u00bbAbhaya Libre||||||||\u00bb text_font_size=\u00bb42px\u00bb text_font_size_phone=\u00bb28px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_text_color=\u00bb#000000&#8243; text_line_height=\u00bb0.8em\u00bb text_line_height_last_edited=\u00bbon|desktop\u00bb text_orientation=\u00bbcenter\u00bb]El Plan de Comunicaci\u00f3n<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb3.0.47&#8243; parallax=\u00bboff\u00bb parallax_method=\u00bbon\u00bb][et_pb_image src=\u00bbhttps:\/\/ponaragonentumesa.com\/productores\/wp-content\/uploads\/2019\/11\/icon-marketing.png\u00bb url=\u00bb\/productores\/el-plan-comercial\/el-plan-de-marketing\u00bb _builder_version=\u00bb3.0.98&#8243; max_width=\u00bb58%\u00bb module_alignment=\u00bbcenter\u00bb animation_style=\u00bbbounce\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb3.0.98&#8243; text_font=\u00bbAbhaya Libre||||||||\u00bb text_font_size=\u00bb42px\u00bb text_font_size_phone=\u00bb28px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_text_color=\u00bb#000000&#8243; text_line_height=\u00bb0.8em\u00bb text_line_height_last_edited=\u00bbon|desktop\u00bb text_orientation=\u00bbcenter\u00bb]El Plan de Marketing<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>El plan comercial es el an\u00e1lisis de los factores externos e internos que influyen en nuestro proyecto empresarial. Es decir, el proceso de planificaci\u00f3n y ejecuci\u00f3n del producto o servicio, unido al precio, la promoci\u00f3n y la distribuci\u00f3n del mismo. El plan de comercializaci\u00f3n tiene dos grandes patas: EL PLAN DE MARKETING EL PLAN DE [&hellip;]<\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-708","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El plan comercial - Pon Arag\u00f3n en tu mesa - Web de productores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ponaragonentumesa.com\/productores\/el-plan-comercial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El plan comercial - Pon Arag\u00f3n en tu mesa - Web de productores\" \/>\n<meta property=\"og:description\" content=\"El plan comercial es el an\u00e1lisis de los factores externos e internos que influyen en nuestro proyecto empresarial. Es decir, el proceso de planificaci\u00f3n y ejecuci\u00f3n del producto o servicio, unido al precio, la promoci\u00f3n y la distribuci\u00f3n del mismo. El plan de comercializaci\u00f3n tiene dos grandes patas: EL PLAN DE MARKETING EL PLAN DE [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ponaragonentumesa.com\/productores\/el-plan-comercial\/\" \/>\n<meta property=\"og:site_name\" content=\"Pon Arag\u00f3n en tu mesa - Web de productores\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-07T09:30:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ponaragonentumesa.com\/productores\/el-plan-comercial\/\",\"url\":\"https:\/\/ponaragonentumesa.com\/productores\/el-plan-comercial\/\",\"name\":\"El plan comercial - Pon Arag\u00f3n en tu mesa - Web de productores\",\"isPartOf\":{\"@id\":\"https:\/\/ponaragonentumesa.com\/productores\/#website\"},\"datePublished\":\"2019-11-08T11:57:33+00:00\",\"dateModified\":\"2020-03-07T09:30:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ponaragonentumesa.com\/productores\/el-plan-comercial\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ponaragonentumesa.com\/productores\/el-plan-comercial\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ponaragonentumesa.com\/productores\/el-plan-comercial\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/ponaragonentumesa.com\/productores\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El plan comercial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ponaragonentumesa.com\/productores\/#website\",\"url\":\"https:\/\/ponaragonentumesa.com\/productores\/\",\"name\":\"Pon Arag\u00f3n en tu mesa - Web de productores\",\"description\":\"Informaci\u00f3n para el productor agroalimentario: cursos y jornadas, ferias, normativas, enlaces a entidades y proyectos de tu inter\u00e9s, entre muchos otros.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ponaragonentumesa.com\/productores\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El plan comercial - Pon Arag\u00f3n en tu mesa - Web de productores","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ponaragonentumesa.com\/productores\/el-plan-comercial\/","og_locale":"es_ES","og_type":"article","og_title":"El plan comercial - Pon Arag\u00f3n en tu mesa - Web de productores","og_description":"El plan comercial es el an\u00e1lisis de los factores externos e internos que influyen en nuestro proyecto empresarial. Es decir, el proceso de planificaci\u00f3n y ejecuci\u00f3n del producto o servicio, unido al precio, la promoci\u00f3n y la distribuci\u00f3n del mismo. El plan de comercializaci\u00f3n tiene dos grandes patas: EL PLAN DE MARKETING EL PLAN DE [&hellip;]","og_url":"https:\/\/ponaragonentumesa.com\/productores\/el-plan-comercial\/","og_site_name":"Pon Arag\u00f3n en tu mesa - Web de productores","article_modified_time":"2020-03-07T09:30:27+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ponaragonentumesa.com\/productores\/el-plan-comercial\/","url":"https:\/\/ponaragonentumesa.com\/productores\/el-plan-comercial\/","name":"El plan comercial - Pon Arag\u00f3n en tu mesa - Web de productores","isPartOf":{"@id":"https:\/\/ponaragonentumesa.com\/productores\/#website"},"datePublished":"2019-11-08T11:57:33+00:00","dateModified":"2020-03-07T09:30:27+00:00","breadcrumb":{"@id":"https:\/\/ponaragonentumesa.com\/productores\/el-plan-comercial\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ponaragonentumesa.com\/productores\/el-plan-comercial\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ponaragonentumesa.com\/productores\/el-plan-comercial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ponaragonentumesa.com\/productores\/"},{"@type":"ListItem","position":2,"name":"El plan comercial"}]},{"@type":"WebSite","@id":"https:\/\/ponaragonentumesa.com\/productores\/#website","url":"https:\/\/ponaragonentumesa.com\/productores\/","name":"Pon Arag\u00f3n en tu mesa - Web de productores","description":"Informaci\u00f3n para el productor agroalimentario: cursos y jornadas, ferias, normativas, enlaces a entidades y proyectos de tu inter\u00e9s, entre muchos otros.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ponaragonentumesa.com\/productores\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/ponaragonentumesa.com\/productores\/wp-json\/wp\/v2\/pages\/708"}],"collection":[{"href":"https:\/\/ponaragonentumesa.com\/productores\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ponaragonentumesa.com\/productores\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ponaragonentumesa.com\/productores\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ponaragonentumesa.com\/productores\/wp-json\/wp\/v2\/comments?post=708"}],"version-history":[{"count":11,"href":"https:\/\/ponaragonentumesa.com\/productores\/wp-json\/wp\/v2\/pages\/708\/revisions"}],"predecessor-version":[{"id":1277,"href":"https:\/\/ponaragonentumesa.com\/productores\/wp-json\/wp\/v2\/pages\/708\/revisions\/1277"}],"wp:attachment":[{"href":"https:\/\/ponaragonentumesa.com\/productores\/wp-json\/wp\/v2\/media?parent=708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}